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LIFE'S A BEACH FALL WINTER 2016 COLLECTION IS NOW LIVE

Posted on 17 October 2016

Life’s a Beach (https://lifesabeachbrand.com) was founded in the 80’s by Jeff Theodaskis & brothers Mark & Brian Simo. The trio of Chicago natives, considered pioneers in the pre X-Games world of extreme sports (motocross, surfing, skating, BMX, etc.) created Life’s a Beach after being visually offended by the “Speedo” style mens swimwear they saw on the beaches of Florida while on their motocross touring circuit. What started with wild & funky board shorts made from tablecloths & curtains has now grown to full fledged beach  surf & skate brand complete with sponsorships of BMX, surf & skate legends like Mark Gonzales. Pick up Life’s a Beach exclusively @ JUICE TST.   

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