PERKS AND MINI (P.A.M)

HUSBAND-AND-WIFE DESIGN DUO PERKS AND MINI, WHICH ARE MISHA “PERKS” HOLLENBACH AND SHAUNA “MINI” TOOHEY IN PERSON, FOUNDED MELBOURNE BASED LIFESTYLE BRAND IN 2000. BASED IN MELBOURNE, AUSTRALIA THE RENOWNED CULT LABEL PRODUCES CLOTHING, SCREEN PRINTED PRODUCTS, BOOKS AND MIXES. THE GRAPHIC DRIVEN LABEL CREATES INNOVATIVE AND FORWARD-THINKING PIECES THAT PAY EXCESSIVE ATTENTION TO CONSTRUCTION. WITH A RANGE OF FLUID CUTS AND CAPTIVATING PRINTS, THE LABEL AIMS TO SHOW A KIND OF CELEBRATION OF LIFE AND CREATIVITY WHILST MAINTAINING AN ELEMENT OF INTELLIGENCE THAT DOESN’T DETACH ITSELF TOO FAR FROM REALITY.