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ASAP ROCKY, GUESS Originals, JUICE HK, POP UP, 13 05 17

A$AP ROCKY x GUE$$ Originals POP-UP at JUICE

A$AP ROCKY x GUE$$ Originals POP-UP at JUICE

A$AP ROCKY x GUE$$ Originals "Ice Cream and Cotton Candy Club" Capsule Collection I.C.C.C.C. for Summer 2017 was introduced to Hong Kong with a launch party and pop up event at JUICE Causeway Bay. Before coming to Hong Kong, the range has popped up in LA and Tokyo where they received a tonne of love.

Inspired by vintage GUESS pieces from their archives, GUESS Originals x A$AP ROCKY is back from high demand. Signature stripes and a clean palette of pastel colours fill the collection while bringing the timelessness of GUESS together with a new contemporary style. This new collection introduces unisex pieces as well as some items designed exclusively for women. 

With fond childhood memories of GUESS and a vision of modernizing vintage styles, A$AP Rocky took these ideas with new colourways for the "Ice Cream and Cotton Candy Club" range. From solid pastel pinstripes, strong logo tees, denim mini skirts and cropped jackets, the pieces nod to trends of the 80s and 90s.

Our store was transformed into a club house with arcade games, photo booth, fairy floss, ice cream, popcorn and more! A huge thank you to everyone who came by for the fun! The pop up will be open all weekend at JUICE Causeway Bay and shoppers will receive ice cream from Elephant Grounds too! The pop up is heading to Shanghai on May 27th after Hong Kong. Don't miss out!  

 

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