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BRAIN DEAD, FASHION, 22 01 18

BRAIN DEAD and its Never-Ending Search for Meaning Through Graphic T-shirts

BRAIN DEAD and its Never-Ending Search for Meaning Through Graphic T-shirts

BRAIN DEAD isn’t just your regular graphic T-shirt brand. It’s a Los Angeles-based creative collective of designers, all looking to showcase their interests and style using the medium of graphic shirts and apparel. Founded by Kyle Ng and Ed Davis, the duo were (and still are) inspired by their roots in the punk scene. While BRAIN DEAD wasn’t originally supposed to be a “brand,” it has suddenly become a well known name in streetwear, with many vying for BRAIN DEAD’s interesting, edgy and unique graphics. Since its inception, the brand has collaborated with the likes of Vans, G-SHOCK and Suicoke.

Mock neck pullover. Photo: @asvpxnvst @aidancullen1 @elia.02

A post shared by BRAIN DEAD (@wearebraindead) on


But let’s go back in time first - before social media took over the world - graphic T-shirts were a way for people to identify with a particular group, and for others to recognize their allegiance. You wouldn’t just wear any graphic for no reason at all, similarly, you wouldn’t wear a band’s T-shirt if you weren’t at their concert. Needless to say, times have changed.

Well, Kyle and his circle of designers are still looking for meaning in graphics, making sure that every single printed T-shirt, hoodie or product has meaning in it. While most people use language to communicate, BRAIN DEAD uses visuals. These visuals are influenced by a varied melting pot of different sources - which is why it’s so hard to pin down what BRAIN DEAD is. From records, comics, history… everyone can find something they’ll vibe with from BRAIN DEAD.

Words / Helena Yeung

BRAIN DEAD

Digital Life S/S T-Shirt Digital Life S/S T-Shirt
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BRAIN DEAD
Digital Life S/S T-Shirt
$390.00 HKD
Digital Life S/S T-Shirt
Digital Life S/S T-Shirt
Digital Life S/S T-Shirt
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BRAIN DEAD

Digital Life S/S T-Shirt

$390.00 HKD
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Digital Life S/S T-Shirt Digital Life S/S T-Shirt
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BRAIN DEAD
Digital Life S/S T-Shirt
$390.00 HKD
Digital Life S/S T-Shirt
Digital Life S/S T-Shirt
Digital Life S/S T-Shirt
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  • Digital Life S/S T-Shirt

BRAIN DEAD

Digital Life S/S T-Shirt

$390.00 HKD
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Civilization S/S T-Shirt Civilization S/S T-Shirt
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BRAIN DEAD
Civilization S/S T-Shirt
$390.00 HKD
Civilization S/S T-Shirt
Civilization S/S T-Shirt
Civilization S/S T-Shirt
Civilization S/S T-Shirt
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Civilization S/S T-Shirt

$390.00 HKD
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Background Noise S/S T-Shirt Background Noise S/S T-Shirt
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BRAIN DEAD
Background Noise S/S T-Shirt
$390.00 HKD
Background Noise S/S T-Shirt
Background Noise S/S T-Shirt
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Background Noise S/S T-Shirt

$390.00 HKD
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Mixed Feelings Oxford Shirt Mixed Feelings Oxford Shirt
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BRAIN DEAD
Mixed Feelings Oxford Shirt
$1,190.00 HKD
Mixed Feelings Oxford Shirt
Mixed Feelings Oxford Shirt
Mixed Feelings Oxford Shirt
Mixed Feelings Oxford Shirt
Mixed Feelings Oxford Shirt
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Mixed Feelings Oxford Shirt

$1,190.00 HKD
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Psychedelicatessen L/S T-Shirt Psychedelicatessen L/S T-Shirt
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BRAIN DEAD
Psychedelicatessen L/S T-Shirt
$450.00 HKD
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Psychedelicatessen L/S T-Shirt
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BRAIN DEAD

Psychedelicatessen L/S T-Shirt

$450.00 HKD
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BRAIN DEAD
Psychedelicatessen L/S T-Shirt
$450.00 HKD
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BRAIN DEAD

Psychedelicatessen L/S T-Shirt

$450.00 HKD
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Chore Coat Chore Coat
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Chore Coat
$1,890.00 HKD
Chore Coat
Chore Coat
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Chore Coat

$1,890.00 HKD
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Missile Command Hoody Missile Command Hoody
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BRAIN DEAD
Missile Command Hoody
$1,390.00 HKD
Missile Command Hoody
Missile Command Hoody
Missile Command Hoody
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BRAIN DEAD

Missile Command Hoody

$1,390.00 HKD
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BRAIN DEAD
Missile Command Hoody
$1,390.00 HKD
Missile Command Hoody
Missile Command Hoody
Missile Command Hoody
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BRAIN DEAD

Missile Command Hoody

$1,390.00 HKD
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Death Of Life Cap Death Of Life Cap
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Death Of Life Cap
$390.00 HKD
Death Of Life Cap
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Death Of Life Cap

$390.00 HKD
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Degradation Crewneck Degradation Crewneck
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BRAIN DEAD
Degradation Crewneck
$1,290.00 HKD
Degradation Crewneck
Degradation Crewneck
Degradation Crewneck
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Degradation Crewneck

$1,290.00 HKD
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Degradation Crewneck Degradation Crewneck
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BRAIN DEAD
Degradation Crewneck
$1,290.00 HKD
Degradation Crewneck
Degradation Crewneck
Degradation Crewneck
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Degradation Crewneck

$1,290.00 HKD
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Mock Neck Mock Neck
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BRAIN DEAD
Mock Neck
$1,450.00 HKD
Mock Neck
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Mock Neck

$1,450.00 HKD
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Angora SS Sweater Angora SS Sweater
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Angora SS Sweater
$1,090.00 HKD
Angora SS Sweater
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Angora SS Sweater

$1,090.00 HKD
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Secret Meanings T-Shirt Secret Meanings T-Shirt
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BRAIN DEAD
Secret Meanings T-Shirt
$273.00 HKD $390.00 HKD 30% OFF
Secret Meanings T-Shirt
Secret Meanings T-Shirt
Secret Meanings T-Shirt
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Secret Meanings T-Shirt

$273.00 HKD
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