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3125C, HONOR THE GIFT, POP UP, RUSSELL WESTBROOK, 22 02 18

Russell Westbrook's Honor The Gift Inner City Pop Up at 3125C

Russell Westbrook's Honor The Gift Inner City Pop Up at 3125C

The latest from Honor the Gift marks the brand's second drop by Russell Westbrook. Taking inspiration from Inner City Los Angeles, the collection is a representation of how the city has influenced him the most. The pop up launched on February 17th during the NBA All-Star Weekend at Edison Chen's 3125C in LA.  

 

Thank you to everyone involved in making #INNERCITY happen Saturday. And thank you to everyone who came through, we’re building this brand for you.

A post shared by Honor The Gift (@honorthegift) on

 

"The Inner City of Los Angeles is the hard and underserved community that I grew up in"

- Russell Westbrook

"A collection defined by the environment that shaped Russell Westbrook, the Inner City of Los Angeles. A harsh and unfair environment, but one that develops strength, leadership focus, and self-worth." 

 

From the inner city — For the inner city.

A post shared by Honor The Gift (@honorthegift) on

 

The back alley location was transformed into an inner city hangout, featuring a worn basketball hoop with barbwire net, scenes of LA projected on a back wall and pieces of the collection displayed on the side. The range features graphic T-shirts, pullover sweaters in fleece, long sleeve tees, headwear and socks all made in LA. 

 

Photos by Greg Gainor

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