The latest from Honor the Gift marks the brand's second drop by Russell Westbrook. Taking inspiration from Inner City Los Angeles, the collection is a representation of how the city has influenced him the most. The pop up launched on February 17th during the NBA All-Star Weekend at Edison Chen's 3125C in LA.
"The Inner City of Los Angeles is the hard and underserved community that I grew up in"
"A collection defined by the environment that shaped Russell Westbrook, the Inner City of Los Angeles. A harsh and unfair environment, but one that develops strength, leadership focus, and self-worth."
The back alley location was transformed into an inner city hangout, featuring a worn basketball hoop with barbwire net, scenes of LA projected on a back wall and pieces of the collection displayed on the side. The range features graphic T-shirts, pullover sweaters in fleece, long sleeve tees, headwear and socks all made in LA.
Photos by Greg Gainor