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LOOKBOOK, THE INCORPORATED, 31 10 17

THE INCORPORATED DELVES INTO "THE TYPE BEAT" SYNDROME

THE INCORPORATED DELVES INTO

A new brand to keep in your radar with us is The Incorporated, founded by Mark McGinnis. Accepting the award for Highsnobiety Crowns in 2016, McGinnis cemented his strong influence in the fashion game, using it to explore his artistic influences and DIY-aesthetic. As a young label based in Seattle, the brand has a finesse to its approach in reinventing casual everyday pieces with details such as hand-painting, prints and loud political statements.

Collection 3: THE TYPE BEAT


The Fall/Winter 2017 collection explores the “TYPE BEAT” syndrome which is often “found in young men and women creating art, media and content and sharing it online”. An example that The Incorporated raised is the common posting of music by YouTube producers, e.g. “TRAVIS $COTT TYPE BEAT”, to gain higher search rates as well as categorising their sounds to the likes of the popular artist the track takes inspiration from. McGinnis looks deeper into the trend where young people attempt to “mold their personal image directly off of popular personalities”. No more are we in a time where subcultures are truly distinct and unique. Rather, we are in a world where groups intersect one another; whether it be skaters, musicians, artists, rappers, the whole is “known as 'The Youth' whose primary interest is in 'The Culture' above all things”

Check out some of what’s to come in the lookbook by The Incorporated below. Available online from November 2nd.

THE INCORPORATED CLOT ONLINE

THE INCORPORATED CLOT ONLINE

the whole is known as "The Youth" whose primary interest is in “The Culture” above all things

THE INCORPORATED CLOT ONLINE

THE INCORPORATED CLOT ONLINE

THE INCORPORATED CLOT ONLINE

THE INCORPORATED

Momma T-Shirt Momma T-Shirt
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The inc.
Momma T-Shirt
$850.00 HKD
Momma T-Shirt
Momma T-Shirt
Momma T-Shirt
Momma T-Shirt
Momma T-Shirt
Momma T-Shirt
  • Momma T-Shirt
  • Momma T-Shirt
  • Momma T-Shirt
  • Momma T-Shirt
  • Momma T-Shirt
  • Momma T-Shirt

The inc.

Momma T-Shirt

$850.00 HKD
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    Out of stock
Good Medicine T-Shirt Good Medicine T-Shirt
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The inc.
Good Medicine T-Shirt
$850.00 HKD
Good Medicine T-Shirt
Good Medicine T-Shirt
Good Medicine T-Shirt
Good Medicine T-Shirt
Good Medicine T-Shirt
Good Medicine T-Shirt
  • Good Medicine T-Shirt
  • Good Medicine T-Shirt
  • Good Medicine T-Shirt
  • Good Medicine T-Shirt
  • Good Medicine T-Shirt
  • Good Medicine T-Shirt

The inc.

Good Medicine T-Shirt

$850.00 HKD
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    Out of stock
Eyes Not Shut T-Shirt Eyes Not Shut T-Shirt
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The inc.
Eyes Not Shut T-Shirt
$850.00 HKD
Eyes Not Shut T-Shirt
Eyes Not Shut T-Shirt
Eyes Not Shut T-Shirt
Eyes Not Shut T-Shirt
Eyes Not Shut T-Shirt
Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt
  • Eyes Not Shut T-Shirt

The inc.

Eyes Not Shut T-Shirt

$850.00 HKD
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    Out of stock
I Want To L/S T-Shirt I Want To L/S T-Shirt
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The inc.
I Want To L/S T-Shirt
$850.00 HKD
I Want To L/S T-Shirt
I Want To L/S T-Shirt
I Want To L/S T-Shirt
  • I Want To L/S T-Shirt
  • I Want To L/S T-Shirt
  • I Want To L/S T-Shirt

The inc.

I Want To L/S T-Shirt

$850.00 HKD
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    Out of stock
Varsity Hoodie Varsity Hoodie
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Varsity Hoodie
$1,990.00 HKD
Varsity Hoodie
Varsity Hoodie
Varsity Hoodie
Varsity Hoodie
Varsity Hoodie
Varsity Hoodie
Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie
  • Varsity Hoodie

The inc.

Varsity Hoodie

$1,990.00 HKD
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    Out of stock
2PAC SWEATS 2PAC SWEATS
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THE INC.
2PAC SWEATS
$745.00 HKD $1,490.00 HKD 50% OFF
2PAC SWEATS
2PAC SWEATS
2PAC SWEATS
2PAC SWEATS
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  • 2PAC SWEATS
  • 2PAC SWEATS
  • 2PAC SWEATS

THE INC.

2PAC SWEATS

$745.00 HKD
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