THE TURN UP AT A-COLD-WALL OPENING AT THE BOX SHEUNG WAN
Posted on 04 September 2017
JUICE teamed up with A-COLD-WALL* to create their first ever Hong Kong Concept Installation at The Box Sheung Wan. The opening night of A-COLD-WALL*'s Hong Kong Concept Installation was the debut of the store's transformation, the walls were stripped to black while the collection was hung amongst wires above heavy industrial metal fans. A silver foiled look played a large part of this installation, providing a perfect cover on the main street where customers could enter from the side to discover inside the store.
A huge thank you to designer and creative Samuel Ross and Ace Harper for coming out to Hong Kong for the A-COLD-WALL* Opening Night! There were drinks on flow from Heineken, Monster and Be-Juiced as well as delicious treats from Elephant Grounds. Industry influencers and friends of CLOT came to show their support including Irene Kim, Joyce Cheng, Kevin Li and more. Props to DJ's Yao & Lazy Ming, Yeti Out, Junkie.T, DJ Healthy and Forever Away for the fire tunes at the pop up opening and at the after party. What a turn up! Block party vibes below.
The pop up is still around till September 10th so check it out while you can. Hong Kong exclusive tees, caps and bags are limited.