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M.O.B

MARRIED TO THE MOB IS AT THE INTERSECTION OF FEMININE AND FEMINIST. TIRED OF STREETWEAR’S EXCLUSION OF GIRLS, OWNER LEAH MCSWEENEY RESPONDED WITH THE CREATION OF MOB IN 2004. THROUGH ITS USE OF STREAMLINED CULTURAL REFERENCES, MOB HAS GROWN FROM A T-SHIRT LINE TO A FULL-FLEDGED LIFESTYLE BRAND, OUTFITTING EMPOWERED LADIES WITH EVERYTHING FROM SNAPBACKS TO SNEAKERS. COLLABORATIONS WITH A ROSTER OF LEGENDARY BRANDS SUCH AS NIKE, MCM AND REEBOK AND ARTIST KAWS, PAIRED WITH AN UNAPOLOGETIC ATTITUDE, HAVE SOLIDIFIED MOB’S PRESENCE AS A STREETWEAR STAPLE. STREET SMARTS WITH A FEMINIST EDGE, MARRIED TO THE MOB IS ABOUT IT.
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